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PROFESSIONAL 

01 PROFESSIONAL

MY KNOWLEDGE LEVEL IN SOFTWARE

80%

95%

85%

80%

85%

WORDPRESS

75%

ADOBE SOFTWARE

WIX

SALESFORCE

MAILCHIMP

CONSTANT CONTACT

HTML & CSS

70%

ABOUT ME 

ABOUT ME

I’m a growth marketer, digital strategist and brand builder who thrives off a challenge. I’m a social butterfly who loves people and building meaningful connections. I’m a leader, a doer and a life-long learner. 

I’m strategic and tactical, a visionary who loves the details, creative, yet practical. I care about tangible results and exceptional work.

People often describe me as: authentic, driven and passionate. Which pretty much means that I really care.

My Strengths Finder

 

Strategic, Achiever, Ideation, Relator, Command 

FavOrite Business Books

  • Grit: The Power of Passion and Perseverance by Angela Duckworth

  • The Art of Possibility by Rosamund Stone Zander

  • The Hard Thing About Hard Things by Ben Horowitz

A

I’m a growth marketer, digital strategist, creative and brand builder who loves fresh ideas, ambitious challenges, fast-paced startups and energizing conversations. 7+ years of marketing experience focused on digital strategy and diversity. Known for thought leadership but also for technical aptitude. This balance enables me to identify and tackle long and short-term growth opportunities while strategically optimizing business processes. Focused on driving growth and retention informed by experience, data/analytics and testing. Polished, well-spoken, creative and motivated with a proven track record of successes within complex organizations, bridging technical and business requirements, growing sales, and managing/developing teams. 

02 PORTFOLIO

MY LATEST WORK. SEE MORE >

03 Experience

2019-PRESENT

ISG

MARKETING MANAGER

 Directed and conducted business’s marketing direction, design, research, analytics, brand strategy, and digital marketing. Managed budgets, hired, and led a junior team of five freelancers. Managed agencies through all phases of brand, marketing strategy, and creative development. 

2017-2020

MARKETING CONSULTANT

Client list includes Spanx, Pepsi, Atlanta Public Schools, Teach for America, etc. Directed and conducted creative direction, design, research, analytics, brand strategy, and digital marketing for over 100 emerging enterprise businesses, government agencies, and national non-profits. Managed budgets, hired, and led a junior team of marketers. Managed companies through all phases of brand, marketing strategy, and creative development. 

2014-2017

TEACH FOR AMERICA

SOCIAL MEDIA DIRECTOR

Oversaw the planning and execution of the organic and paid social media strategy to drive network business goals and create/sustain an engaged and loyal audience across multiple social platforms (Facebook/Instagram, Twitter, Snapchat, YouTube, etc.). Collaborated closely with the broader Program Marketing, Brand Creative and Media Planning teams across Teach for America. 

2013-2014

TEACH FOR AMERICA

RECRUITMENT DIRECTOR

Partnered with the Senior Vice President to lead the annual strategic planning process for the National Recruitment team and worked with sub-team leads to ensure alignment across sub-teams. Led the planning and content creation for all senior leadership meetings (weekly), management team meetings (Monthly), and working groups (Bi-Monthly). Led the planning and execution, in partnership with the leadership team, for all cross-team engagements, including quarterly team (~55 staff members) retreats and monthly full-team calls. 

2009-2013

Atlanta Public Schools

Ninth Grade Academy Leader

Supported principals in the planning for and assignment of staff, including projected vacancies and other HR implications of the principal's budgetary and staffing decision making. Developed innovative approaches for meeting district goals in technology integration across the curriculum, experiential learning, literacy, and diversity. Designed the implementation of new technology regarding student record keeping, continual planning, and building-wide technology plan. 

LET'S CONNECT

I’d love to hear from you; whether you want to learn more about my services, want to collaborate on a project, or simply just want to say hello.

You can fill out the form on the left or get in touch with me at

Amberly.Toole@gmail.com

Tel: 1-803-640-2036

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CONTACT
PORTFOLIO
EXPERIENCEO
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