OBJECTIVE
Drive immediate sell-outs of Amazon Fashion’s limited edition influencer capsule collections. Develop an integrated, cross-channel strategy engaging consumers and top fashion influencers and building anticipation and sales for each Drop.
ABOUT THE PROJECT
Launched Amazon Fashion The Drop collections with seven notable influencers in New York, London, Hamburg, Los Angeles, and Tokyo. Each launch event brought to life the inspiration for the collection, welcoming guests to see, play and style the collection, with each space designed to encourage social posting and digital amplification of the launch. Also managed Amazon’s @amazonthedrop Instagram channel, strategizing and shooting in-feed and story content before, during and after the event.
RESULTS
133+
Influencers
340+
Social Posts
6.4M+
Impressions
4M+
Reach
COLLABORATion
